MBA · Marketing & Advertising · Top 10 P&M Colombia Marketing strategist with over 12 years of experience in digital transformation, CRM, and team leadership. Available in Villavicencio – Bogotá or remotely.
Master in Business Administration (MBA) and a Professional in Marketing and Advertising, recognized in the Top 10 P&M Colombia. Expert in Salesforce Marketing Cloud, Agile Marketing (SCRUM Master), and Data-Driven strategies for brand positioning and e-commerce.
12+
Years of experience
20+
Organizations supported
Top 10
P&M Colombia Awards
Core Competencies
Marketing and Strategy
Digital Marketing, Inbound, B2B/B2C, Branding, E-commerce, and Customer Loyalty.
CRM and Automation
Salesforce Marketing Cloud, Email Marketing, Audience Segmentation, and Mass Database Management.
Transformation and Agility
Agile Marketing, SCRUM, Kanban, Digital Transformation, GovTech, and Innovation (R&D&i).
Data Analysis
Power BI, Marketing KPIs, Customer Journey, and Satisfaction Surveys (CX).
Recent Experience
AGROSAVIA — CRM Specialist
2024 – 2026 · Corporación Colombiana de Investigación Agropecuaria
Salesforce Marketing Cloud
Design, segmentation, and execution of mass communication campaigns, optimizing engagement and corporate reach.
R&D&I Strategy
Structuring technological marketing to position the Research, Development, and Innovation agenda of the agricultural sector.
Metrics Analysis
Conversion funnel optimization through database and campaign behavior analysis.
Independent Consulting · 2017 – Present
Strategic & E-commerce Consultant
MERUM / UP-Holding Alliance
Led the launch of an e-commerce platform and digital ecosystem for rural producers and the tourism/orange economy sector.
GovTech & Public Sector
Provided communication and CX consulting for the Ministry of Sports, MinVivienda, and Findeter, optimizing digital citizen engagement.
Business Innovation
Guided SMEs and startups with SCRUM methodologies to accelerate digital product launches and Go-to-Market strategies.
Professional Experience
1
2013 – 2016
COFREM — Loyalty and Marketing Coordinator. Massive database mining, retention programs, and CX metrics for upselling and cross-selling.
2
2016 – 2026
Academic Sector — Brand Development Chair at Unillanos, Uniminuto, and Unimeta. Mentored over 20 business projects using agile frameworks.
3
2017 – 2026
Independent Consulting — Digital strategy, e-commerce, GovTech, and business model transformation for companies and public entities.
4
2024 – 2026
AGROSAVIA — CRM & Innovation Marketing Specialist with Salesforce Marketing Cloud for the Colombian agricultural sector.
Education and Certifications
Academic Background
MBA — ISEAD (Spain) & UPTC, 2015
Master's in Peace, Development, and Citizenship — UNIMINUTO, 2018
Professional in Marketing and Advertising (Distinction) — 2012
Key Certifications
Power BI and Data Analysis — MINTIC, 2025
SCRUM Master Professional Certificate — CertiProf, 2024
E-commerce — MINTIC, 2023
Smart Cities and GovTech Talent, 2024
Diploma in Business Transformation and Business Models, 2021
Awards and Contact
🏆"Marketing Oscar in Colombia" — Awarded in the TOP 10 Revista P&M Awards as "Professor of the Year" and highly influential professional in the industry (2020). Author of academic analyses on communication media and digital tool integration.