Master in Business Administration (MBA) and a Professional in Marketing and Advertising, recognized in the Top 10 P&M Colombia. Expert in Salesforce Marketing Cloud, Agile Marketing (SCRUM Master), and Data-Driven strategies for brand positioning and e-commerce.
Years of experience
Organizations supported
P&M Colombia Awards
Digital Marketing, Inbound, B2B/B2C, Branding, E-commerce, and Customer Loyalty.
Salesforce Marketing Cloud, Email Marketing, Audience Segmentation, and Mass Database Management.
Agile Marketing, SCRUM, Kanban, Digital Transformation, GovTech, and Innovation (R&D&i).
Power BI, Marketing KPIs, Customer Journey, and Satisfaction Surveys (CX).
2024 – 2026 · Corporación Colombiana de Investigación Agropecuaria
Design, segmentation, and execution of mass communication campaigns, optimizing engagement and corporate reach.
Structuring technological marketing to position the Research, Development, and Innovation agenda of the agricultural sector.
Conversion funnel optimization through database and campaign behavior analysis.
Led the launch of an e-commerce platform and digital ecosystem for rural producers and the tourism/orange economy sector.
Provided communication and CX consulting for the Ministry of Sports, MinVivienda, and Findeter, optimizing digital citizen engagement.
Guided SMEs and startups with SCRUM methodologies to accelerate digital product launches and Go-to-Market strategies.
COFREM — Loyalty and Marketing Coordinator. Massive database mining, retention programs, and CX metrics for upselling and cross-selling.
Academic Sector — Brand Development Chair at Unillanos, Uniminuto, and Unimeta. Mentored over 20 business projects using agile frameworks.
Independent Consulting — Digital strategy, e-commerce, GovTech, and business model transformation for companies and public entities.
AGROSAVIA — CRM & Innovation Marketing Specialist with Salesforce Marketing Cloud for the Colombian agricultural sector.
🏆 "Marketing Oscar in Colombia" — Awarded in the TOP 10 Revista P&M Awards as "Professor of the Year" and highly influential professional in the industry (2020). Author of academic analyses on communication media and digital tool integration.
📍 Villavicencio – Bogotá (remote available)
📞 (+57) 312 397 0904
✉️ contacto@luiscardenas.co
🌐 www.lawebdeluis.com
MBA · Marketing & Advertising · Top 10 P&M Colombia
Marketing strategist with over 12 years of experience in digital transformation, CRM, and team leadership. Available in Villavicencio – Bogotá or remotely.