Inicio
Marketing and Advertising Professional | MBA & Research Master | +12 years transforming data into high-impact business strategies for the public and private sectors in Colombia.
Professional Profile
Specialist in market research, data analysis, and commercial strategies with experience in entities such as Agrosavia, Findeter, Icfes, and MinVivienda. Distinguished for transforming complex data into actionable insights and leading perception studies that guide high-level management decisions.
Villavicencio – Bogotá
Remote / Relocation
Contact
(+57) 312 397 0904
contacto@luiscardenas.co
linkedin.com/in/luiscardenasceo/
www.lawebdeluis.com
Core Competencies
Research & Analysis
  • Qualitative and Quantitative Research
  • Consumer Behavior
  • Perception and Satisfaction Studies
Technology & Data
  • Salesforce Marketing Cloud
  • Power BI & CRM
  • Marketing Automation
Market Development
  • B2B/B2C Strategy
  • R&D&I Positioning
  • Segmentation & KPIs
Methodologies
  • Statistical Analysis
  • Mystery Shopper & Focus Groups
  • SCRUM applied to Marketing
Professional Experience
Agrosavia — Market Analyst (2024–2026)
Administration of databases and mass communications with Salesforce Marketing Cloud. Market analysis and commercial linkage strategies for the R&D&i technological offering in the agricultural sector.
Proyectos y Encuestas — Research Director (2019–2026)
Direction of large-scale studies for Icfes, Findeter, MinDeporte, and SuperSalud. Evaluation of public policies and transformation of metrics into executive reports for boards of directors.
Uniminuto & Unillanos — Professor and Researcher (2016–2026)
Lectured on Qualitative Market Research and Brand Development. Tutored over 20 postgraduate thesis projects focused on applied research and corporate problem-solving.
Up-Holding & Unimeta — Commercial Consultant (2017–2022)
Digital marketing and e-commerce for rural producers (MERUM Alliance). Advisory services to tourism, orange economy, and agro-industry companies in the Meta region. Directed +20 research projects for SMEs.
Cofrem — Marketing and Research Advisor (2013–2016)
Qualitative and quantitative market research. Massive database mining for loyalty strategies and continuous measurement of customer satisfaction with statistical analysis.
Education & Certifications
Academic Background
01
Master in Peace, Development and Citizenship
Uniminuto | 2018 — Honors Degree for best thesis
02
MBA — Business Management and Administration
ISEAD (Spain) & UPTC (Colombia) | 2015
03
Professional in Marketing and Advertising
Corporación Universitaria del Meta | 2012 — Honor Enrollment
Key Certifications
Power BI and Data Analysis — MINTIC & Talento GovTech | 2025
SCRUM Master Professional (SMPC) — CertiProf | 2024
E-commerce — MINTIC & U. Tecnológica de Bolívar | 2023
Business Transformation & Innovation — Unimeta & U. EAN | 2019–2021
Key Achievements
Top 10 P&M 2020
Recognized as the most influential professional and Professor of the Year in the most important Advertising and Marketing awards in Colombia.
Financial Director REDDI
Appointed Financial Director at the REDDI Research Teachers Network (2024), consolidating his leadership in national academic research.
Peer before MinEducación
Designated Peer Member of the Board before the Ministry of Education (2022), endorsing his high-level investigative and academic trajectory.