Specialist in market research, data analysis, and commercial strategies with experience in entities such as Agrosavia, Findeter, Icfes, and MinVivienda. Distinguished for transforming complex data into actionable insights and leading perception studies that guide high-level management decisions.
(+57) 312 397 0904
contacto@luiscardenas.co
linkedin.com/in/luiscardenasceo/
www.lawebdeluis.com
Administration of databases and mass communications with Salesforce Marketing Cloud. Market analysis and commercial linkage strategies for the R&D&i technological offering in the agricultural sector.
Direction of large-scale studies for Icfes, Findeter, MinDeporte, and SuperSalud. Evaluation of public policies and transformation of metrics into executive reports for boards of directors.
Lectured on Qualitative Market Research and Brand Development. Tutored over 20 postgraduate thesis projects focused on applied research and corporate problem-solving.
Digital marketing and e-commerce for rural producers (MERUM Alliance). Advisory services to tourism, orange economy, and agro-industry companies in the Meta region. Directed +20 research projects for SMEs.
Qualitative and quantitative market research. Massive database mining for loyalty strategies and continuous measurement of customer satisfaction with statistical analysis.
Uniminuto | 2018 — Honors Degree for best thesis
ISEAD (Spain) & UPTC (Colombia) | 2015
Corporación Universitaria del Meta | 2012 — Honor Enrollment
Power BI and Data Analysis — MINTIC & Talento GovTech | 2025
SCRUM Master Professional (SMPC) — CertiProf | 2024
E-commerce — MINTIC & U. Tecnológica de BolÃvar | 2023
Business Transformation & Innovation — Unimeta & U. EAN | 2019–2021
Recognized as the most influential professional and Professor of the Year in the most important Advertising and Marketing awards in Colombia.
Appointed Financial Director at the REDDI Research Teachers Network (2024), consolidating his leadership in national academic research.
Designated Peer Member of the Board before the Ministry of Education (2022), endorsing his high-level investigative and academic trajectory.
Marketing and Advertising Professional | MBA & Research Master | +12 years transforming data into high-impact business strategies for the public and private sectors in Colombia.